The Mookey Blog

BLOG NUMBER 3: 10th September 2025

The mire of marketing. 

It is time for some truths. Truths which some may scold me for sharing. But I have been around in this world. I have seen many things. And out of all these things, one seems to be predominant: the desire to be 'seen' itself. 

To be 'seen' in any positive way, shape or form, we need to have something of value to offer the world. Something which makes other human beings sit up and take notice. Maybe we already do, maybe we were born with a great face or body... or at least have spent enough time in the gym... or indeed with the cosmetic surgeon, to make it appear so. In which case we have already become the product.

For those of us without such natural assets, we need a PLAN B: which is to make something. This way is less desirable, but a lot more rewarding in the long run compared to PLAN A, so I have been told.

But for myself, I feel like I need a PLAN C, as I never wanted to be seen... and my product is not even from my own mind. To that end, what am I even doing here moaning to you in the first place?

I could just blame Mark for all this, as I always used to. I blamed him for wasting my time as he corralled me into first writing, then later pressured me into sharing the mookey stories, making me promise to get them out there, one day. Which I did, and have... to some extent. 

Or I could blame myself for being so obedient... and at the same time too impatient to wait for an agent or publisher to come along...  But honestly, I don't hold any grudges for my current predicament, despite the huge rabbit hole of the self-publishing world. Had I known what a vast landscape it would be before I jumped in feet-first, I would assuredly have said to myself 'sod this for a game a of soldiers...' or something of that ilk. But instead, I blissfully bit the bullet as I gritted my teeth and enlisted in the very fake world of shameless self-promotion, unprepared for the barrages of constant messages from fake authors, book marketers and influencers right in my barracks, guaranteeing me 'thousands of book sales' if I pay for their help. Although, to be fair, some of them seemed very nice and were probably just trying to earn a living...  some of them seemed suspiciously like robots with fake followers. How could I know for sure?

Well, like I said, I have been around in this world, and I know only one thing is for sure, nothing in life is guaranteed.

That is why, instead of risking my pitiful finanaces, I have decided to play the long game with The Book of Mook. I am not expecting to sell tons of copies at first, but I am slowly going to get the book out there, get it 'seen' as it were. I even have a beautiful and free marketing tool with which to do this too... called 'time'. True, I may never live to see the tool fully live up to its potential, but in the grand scheme of things, what does that matter? 

Despite saying all that, I did sign up for one thing in my initial frenzy of releasing the book: Amazon's Kindle Storyteller 2025 competition, which runs from now until December. To be eligible to enter, I have to keep my book exclusive to Amazon during that period. Originally, I had planned to release my book on many other platforms worldwide, but the lure of competitiveness drew me in. But now, alas, my chances of succeeding in this are diminished.

So that, in a roundabout way, brings me to the point of this particular blog. I just wanted to say, if you have read my book, please review it on Amazon (unless you are a close friend or family member) or Goodreads.com.  If you have somehow stumbled upon these words and have yet to read The Book of Mook, it is available on Kindle Unlimited for free if you are a member. Or if you are keen to read it but don't have Kindle Unlimited, then shoot me a message in the contact page, and I'll see if I can help you out. 

After December, the book should finally emerge on a myriad of other storefronts which I initially promised, a few of which are teased below.

Finally, please don't forget to drop me your email in the contact section if you want to receive the free eBook 'The Legend of Zuluzog' coming out around December as well. It's gonna be a cracker!

P.D.W.